February 29th, 2012
Balance the Article Marketing and Blog Marketing
Short while ago google had changed their ranking algorithm, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, Reflective Tape, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, something like Dog Collar, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, like this Car Mover , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, it’s a big loss if you don’t use this tool.